Top 5 New Year Resolutions For Restaurateurs!

The New Year invokes a sense of new beginning, a fresh start, this time is marked to ponder upon our existence, bring better changes in ourselves, our surroundings and make New Resolutions. Yes, resolutions are more likely to get broken in the earlier phase due to lack of determination. The Idea of making Resolutions was introduced for the people as a source of inspiration who want to succeed and achieve their goals.

This year if you are determined to take your restaurant business to the next level, steel yourself and begin this new journey for the success you deserve.

We've prepared a list of some interesting New Year resolutions just for you to help you achieve your business goals. These are interesting and ambitious too! And it will make you feel pepped up and leave you with a sense of satisfaction. These insights on restaurant management will align your business on the right track.

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1.    Design a New Marketing Plan!

Renewing marketing strategy is often overlooked in Restaurant businesses. Replace your old traditional advertising methods with new trending marketing ideas.

Yes, good quality products/services are acknowledged by the customers and sustain in the competitive market but, we cannot rely completely on the product quality and old methods to succeed in the current competitive business scenario.

The most challenging part of the restaurant business is keeping its customer base intact, keeping them coming back to you and preventing them from finding any other alternative.

We suggest a blend of modern and traditional tactics to grow your customer base and engagement. Let people know about your products/services.

·     Build a beautiful, responsive, professional e-commerce website with all the latest functionalities, specifically designed for restaurant businesses with SEO compliance, chat-bots and easy payment options. With this, you can easily interact with your customers, receive food orders, register their feedbacks and resolve issues. People can easily find you on the internet and order food online.

·     Employ a digital marketing company for running your advertisement campaigns over the internet. Along with your existing marketing method add on web marketing for more productive results. These agencies will help you target a specific audience for you, increase your brand awareness and return on investment.

·     Learn from your Competitors. Study the marketing methods of your competitors and well-established businesses in your sector and try to imbibe those good services or tactics in your system.

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2. Give a Personalized Touch to Your Customers

Try to know about your Customers. Train your team with proper tactics, manners and welcome your customers warmly. Try to get more information about your customer's likes, dislikes, and lifestyle and note the timings of their visit. These small efforts pay off huge dividends in future and ensure customer retention.

Greeting your customers with their name, taking note of their special days, their favourite cuisine, giving them special treatment helps in building loyalty.

Suggest customers your delicacies they would enjoy, serve complimentary dessert and small token of love on special occasions, discounts/offers increases customer retention by 27%.

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3. Respond Quickly

Keep your eyes and ears open, listen to the customer queries/issues and respond as quickly as possible, before 24 hours. Customer feedback is the major driving force to inculcate a good change in the business ecosystem.

Treat positive and negative feedbacks equally, responding to feedback and complaints immediately makes the customer feel valued and appreciated, boosting customer retention, sales and creates a positive repute in the market. Being responsive to customer grievances creates an impression that your business is more concerned about customer satisfaction than monetary gains.

Make sure you collect the customer reviews, feedback from all the sources and analyze this data to make new improved plans and policies for your business. Following these steps is reported to boost revenue generation by 6 to 10 %.

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4. Add New Dishes in the Menu

People love new stuff. Re-design your menu with new recipes and innovations by your chefs. Try to add popular dishes among youngsters or Millenials in the list. This interesting trick is cost-effective, able to attract more prospects along with retaining existing customers and also projects a good impression on the new customers.

This you can plan as per your budget but, changing some ingredients in your recipes, adding some new flavour would also improve the taste. Presenting your customers with a new taste would give them a good experience and increases customer engagement.

Kick start this New Year with some healthy diet menu, including a range of healthy meals and beverages at best prices smartly, Design your menu with appealing colours and data-driven strategies to increase restaurant sales. This will motivate your customers to keep coming back for healthy meals and good times.

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5. Add Automation in your Business.

Restaurant businesses are not easy to manage. The hustle-bustle in the restaurant adds on to the chaos in the system and environment. Avoid burdening yourself, Switch to a Restaurant management software solution to speed up and simplify your business processes.

                                                                                                            

This automated solution will manage all the important tasks right from checking stocks availability, inventory management, keeping track of extra expenses, KOT and Table management to billing process, number of visits, discounts applicable, employee salary calculation based on performance and analyzed report generation, almost everything.

This software solution is a cost-effective remedy to reduce your expenses on labour and management. Replacing paperwork with automation adds security and reliability in the business. You can easily keep a record of all the customers and expenses weekly, monthly and annually. It is a profitable idea which will boost your sales and help you gain more customers because of your great services.

Conclusion: The restaurant business like any other business go through many ups and downs, what matters is a consistent approach to handle things as they come and keep adding good changes in the system. This new year, take a resolution to grow.

Train and educate your personnel with the right tactics and persuasion techniques to increase your sales and turnover. Change the theme of your restaurant with new decor or just changing the seating arrangement can give a fresh look to your restaurant. These resolutions are cost-effective, bound to deliver huge profits and increase return on investment.

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