How to Use LinkedIn as Digital Marketing Tool?

Along with many popular Digital Marketing tools like Google Adwords, Google Analytics, MailChimp, BuzzSumo, you can use your LinkedIn Profile as an effective digital marketing tool as well. And now like any other digital marketing tool LinkedIn can boost leads generation for your business along withbuilding brand awareness, establishing good rapport with the prospects and engaging the existing audience.

LinkedIn has emerged as a dynamic social networking platform which helps your brand to connect with more than 500 million professionals across the globe and communicate effectively with other businesses and potential customers easily. We have found strikingly impressive reports that ensure LinkedIn works better than Facebook, Twitter and other blogging sites in lead generation where approximately 90% of the B2B Marketers agree with this, as LinkedIn has proved itself as a reliable social media platform and it can elevate your success graph. Here, we present easy and effective marketing tricks you can use on your business LinkedIn profile.

1. Create an Impressive Professional Profile; Keep it Clean, Simple and Significant. It is a professional network; avoid decorating it with pictures of your cute pets at home, or other personal interests. Put a recognizable and impressive profile picture of your brand or logo which is relevant enough to your business. Provide a good description of your business in the first four lines itself, stuffed with the right keywords, to gain the attention of your prospects easily. Also, provide links to your company website and other contact links.

Your Company’s LinkedIn Profile will set the first impression on your prospects; create a positive impression on your connections by displaying your expertise, elaborating your services, ideas, work ethics and vision for your business growth. Your Company profile must be interesting enough to engage the existing customer base and keep them interested to know more about the products and services of your company, share work profiles of your employees and along with sharing useful relevant content with the audience.

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2. Stay Updated:The primary objective of LinkedIn Marketing is Brand awareness and Leads generation. To achieve both of your goals, you need to target the right audience for the promotional campaigns of your business. Analyze the audience who can be the potential customer for your products and services. Once you have defined your objective and the kind of audience you need, you can easily tailor the marketing strategies with a timeline.

Keep your business profile updated by sharing the most relevant and latest contentwith your target audience, by frequently adding latest useful information regarding the company and it’s products, by sharing the latest blogs, images of events at the company, new product launch, sharing articles on trending topics, uploading videos about company’s work-culture, services and accomplishments. Showcasing your expertise, knowledge and ethics would helpyou in increasing credibility.

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3. Communicate: A secured, well built and optimized professional website appears more credible and trustworthy. Associating yourcompany website links and relevant shared content with right keywords on LinkedIn profile will get you good quality audience, connections and leads generation. Enhanced visibility will make your prospects aware about your brand’s products and services. After building a good profile, get ready to communicate effectively with other businesses or prospects.

LinkedIn provides various features like Groups or Communities. Join groups of your interests, or join other groups in your field of work where you can reach more prospects and have in-depth knowledge about your area of working. It is one more effective method of lead generation where we can meet more like-minded people, thereby getting more followers and recommendations. Digital marketing is all about effective communication at the right place and right time without sounding like salesmen. We should establish genuine rapports that are mutually beneficial.

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4. Paid Advertisement: LinkedIn also facilitates running paid advertisements which is a great way of reaching wider audiences easily. This paid feature provides various metrics to analyze the customer behaviour, audience engagement, content performance and run effective ad campaigns. Paid advertisements help in increasing your reach, audience size and high-quality leads. LinkedIn premium accounts are equally beneficial for both Human Resources and Marketing department.

On the other hand, publishupdate and sponsored content that is well received by the target audience, show more activity, engagement that accelerate your process for achieving your business marketing goals.

Advertising on LinkedIn through Sponsored content improves your business brandingcampaigns and allows you to directly connect with the audience through LinkedIn feeds of your prospects and other professionals.

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5. Analytics: LinkedIn provides Analytics feature which is a complete manual and guide which thereby helps in analyzing the number of visits to the company profile and related links, number of professionals viewing your posts or updates, number of people subscribing to your updates which proves useful in making decisions and planning better ahead. For this LinkedIn also provide Page filters, Time filters, and Engagement filters for evaluating your company’s presence in the target market as compared to other competitors, and setting up criteria for further actions and delivering target specific content to the audience soon. Blogs advertised on LinkedIn is the best place to showcase your excellence. LinkedIn provides ample of opportunities for business growth. These multiple metrics and benefits of LinkedIn make it an effective marketing tool in the digital world.

At the current stage LinkedIn is full of opportunities, and emerging as the best platform for gaining knowledge, establishing strong online repute, branding and genuine rapport with the audience. As compared to other the social media networks LinkedIn have highest credibility. Using this platform as a digital marketing tool, assures of accomplishing your major business marketing goals. Executing the above mentioned steps will definitely help you grow and affect your marketing campaigns positively.

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