Content Marketing Strategies to Achieve Your Goals Effectively
Content
marketing is one of the effective type of digital marketing for the growth of
your business. In content marketing, you create contents that are valuable for your target audience to attract their attention, engage them with your valuable content, help them to take buying decision and make them promoter of your business. Need assistance? Would love to help you!
This whole process needs an effective content
marketing strategy.
Clearly define your goals, what do you want from your content
marketing efforts. It maybe lead generation, related to website traffic, Revenue,
sales, SEO, etc.
Marketing goals provide you roadmap and long term vision.
It’s optimizes your time and makes your efforts valuable.
2 . Know your target audience:
Research about your audience, what they want. If you are not
providing valuable content to your audience, you will fail in achieving your
goals. Provide contents that solve the problem of your audience and it will
help in reaching your goals.
Points to get remembered
when researching about your audience:
a.
Audience segmentation:
Define your
audience in different subgroups and provide relevant content according to their
interests.
b.
Demographics:
First collect
demographics about your visitors like
·
Age
·
Gender
·
Interest
·
Education
·
Marital status
·
Children (if any)
·
Living status
c.
Feedback:
It’s a very
effective way to know, what your audience want?Always collect feedback from
your customers to know what is working and what’s need to get improved. By this
you can also know your KPI’s.
·
Ask about your content quality, are they like it or not, If
not “why”.
·
What they need next
·
Is your content is valuable and problem solving for them?
etc.
d.
Buyer Persona:
After collecting all
details about your customer create your buyer persona. By creating a buyer
persona you can provide target content to your audience.
3. Choose the type of content :
Choose your type of content as per your promoting platform. It
maybe blog posts, E-Books, Case Studies, Videos, Webinars, etc.
4. Content Audit:
Content audit is to identify all the content you provide to
attract and engage your audience.Here you should identify the mistakes of your content
that you are using to turn your audience into customers.By content audit you
can also find your content resources. It saves your time.
Factors to check in a content
audit:
Content Title, Spelling and grammatical mistakes, Structure
of content, quality of content, quality of images, length of content, length of
headings, buyer’s journey, etc.
5 . Buyer’s Journey:
Awareness Stage:
In this stage buyers searching for solutions to their problem
and have a list of questions in his mind. In this stage, you can provide
content like videos, blog posts, social media posts, infographics, etc.
Consideration stage:
In this stage of the buyer’s journey you have to provide
content that solves your buyer’s problem and tell answers to all questions your
buyers have in their mind. In this stage, you can provide content like
newsletters, events, whitepapers, webinars, etc.
Decision Stage:
When you provide all the relevant and informative content and
solves buyer’s problems and questions they have in their mind buyer’s came on the
decision stage and make a decision. In this stage, you can provide case
studies, pricing, demos, etc.
6 . Promotion of content:
By promotion you should increase your content visibility on
different platforms and reach enough targeted people. Your promotion may be
paid or non-paid. If you are creating content and you don’t have any promotion
strategy then it is difficult to achieve your goals.
Promotion is not just about sharing your content on
the different available platforms. It is about strategically create different
content for different platforms like on Instagram you cannot post text base
content so create content suitable for that platform and audience.
Promote your content at the right time on the right channel to
the right audience.
7 . Analyze your content:
Analyzing your content is also an important part of your
content strategy to track your goals.
For blog post analyze your web page
visitors how your content is performing on the website, the average time they
read your blog, call to action metrics, referral traffic, bounce rate, keyword
ranking, etc.
For videos analyze watch time of your
video, social media shares, likes and comments, subscribers or followers, etc. Different
tools are available for analyzing your
content like Google analytic, etc.
For social media analyze reach,
impressions, engagement, CTR, etc.
Paid metrics: Quality score of your Ad,
Cost per click (CPC), Cost per acquisition (CPA), Return on ad spend (ROAS),
etc.
CONCLUSION:
These are the points you have to add in your content
strategies to achieve your goals fast and effectively. Content marketing is one of the effective and productive digital marketing strategies. Publishing relevant content with the audience at regular intervals generates consistent organic traffic and leads. Distributing the content created on multiple digital platforms builds brand awareness and increases visibility across the Internet. Content marketing helps in boosting conversion rates and audience engagements. Sharing blogs, articles, videos and high-quality images engages the user for a longer duration and attracts more relevant audience for the content. Content marketing with proper execution enhances customer experience and sales for the business. Need assistance? Would love to help you!
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