Track all your Social Media accounts by using Social Media Analytics Tools
Considering,
Social media's dominance all over the globe, Social Media Marketing has emerged
as one of the most effective business marketing tactics. Vital information
about the products, services and businesses can be effectively conveyed to the
target audience in details within a short period.
Thus,
social media is the best medium for conducting advertising campaigns,
increasing brand awareness and audience engagement. These advertising campaigns
need to be analyzed and configured from time to time for getting optimum
results.
Social Media Analytical tools are
used to analyze all the data collected from social media platforms and get
insights about the content performance and design the marketing strategy
accordingly. Analytics tools are used along with the social media management
tools which are used for planning the schedule for the social media content.
There
are many paid and freely available social media analytical tools which help in
improving the performance of the marketing content. Here, we are mentioning
some of the best free and paid Analytical tools for social media platforms. Need assistance? We are available to help you.
Features
Available: Options available to customize the performance reports using
more than 200 metrics provided and convert them into Excel, PowerPoint or PDF
formats.
Can keep the track of brand
mentions efficiently by combining other tools like Brandwatch.
Works
on: Facebook,
Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
Analytics
for free: 30 days free trial pack, with key metrics, real-time
reports, and performance measurement.
Available
Options:
$19, $99, $599 monthly plans, and enterprise edition.
2.
Buffer Analyze: It is another effective analytical tool available that
helps in better decision making, scheduling and improving the content
performance, by suggesting better options.
Features
Available: Easy and quick performance report creation, effective
content marketing strategy recommendations, and other metrics.
Works
on: Twitter,
Instagram, and Facebook.
Analytics
for free:
14 days free trial, with key metrics, Post content and Stories analytics,
Insights on audience engagement, professional report developer.
Available
Options:
$35 and $50 monthly plans.
3.
Sprout Social: It is a cross-channel social media analytics and one of the
great social media management tools. It can perform qualitative analysis of the
content on multiple social media platforms and reviews Hashtags and keywords.
It builds intuitive professional performance reports.
Features
Available: Analysis of task performances and report building, Analysis
of paid marketing campaigns on all the platforms, collective reviews of all
social media profiles.
Works
on: Facebook,
Instagram, Twitter, Pinterest, LinkedIn
Analytics
for free: 30 days free trial with professional report builder, for all
the social media platforms and task performance measurements.
Available
Options:
$99, $149, and $249 monthly.
4. BuzzSumo:
A social media analytics tool used by content marketers for designing the
marketing strategy. It is a cloud-based application which analyzes the content
performance and engagement with the help of available metrics.
BuzzSumo
analyzes content performances and improves the growth rate.
Features
Available: Keyword mention tools, keep track of top-scoring content,
can compare the keywords to use to get the higher ranks, content analysis
reports, building domain reports and
advanced trending filters.
Works
on:
LinkedIn, Twitter, Facebook and Pinterest.
Analytics
for free: 7 days free trial with features like content alerts,
competitor analysis & comparisons, social back-links, data curation and
analysis reports.
Available
Options:
$99, $179, $299 and $499 monthly plans and enterprise edition.
5.
Keyhole:
It monitors and keep track of various events like marketing campaigns, brand
mentions, social conversations and influencer activities. It monitors trending
Hashtags and keywords, help you increase your reach and track top-performing
content.
Features
Available:
Predicting
the ad campaign's performance, Analyzing audience response for the content,
keeps track influencers' accounts, and performance.
Available
Options: $49,
$99, $199 per monthly plans can be customized.
Works
on: Twitter,
Instagram and Facebook.
Analytics
for free: 7 days free trial with features like getting Audience
insights, response analysis, comparing brands and identifying the trends.
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