Does Your Website Need an SSL Certificate?

So, you’ve designed a beautifully crafted and optimized website for your business and now actually looking for its branding or Digital Marketing. While searching you might have read about SSL (Secure Socket Layer) For Your Website. Before purchasing the right SSL, read below about what is an SSL, Types and why you need to have an SSL certificate and why it is a need in today’s changing world.

Even if you have a small business website, you must secure your sensitive data by incorporating an SSL connection. Setting up strong passwords for securing your data is not enough.

You must be sure careful with securing your transmission medium to avoid penetration or snooping. Secure sockets layer (SSL) will help you in protecting your small business website and your sensitive data. Check out this, Why it is important to have a Professional Website for any business? and How to make your website work for your business?

About SSL :

SSL stands for "secured socket layer" and is a form of security for business websites that handle sensitive data such as visitor’s personal information and credit card numbers. It creates a secure connection between a visitor’s web browser and the web server of the company they're interacting with.

When you implement an SSL on your website, it will be visible in the address bar or URL as “HTTPS://”. The secured website's URL address starts with https, it will appear at the top leftmost corner of the web browser like Google Chrome, Firefox, Internet Explorer, Opera, Safari, etc.

HTTPS secure business website shows with a green padlock in the URL which specifies it’s safe to visit. A higher level of SSL provides company or organization name which increases the credibility and trust of a website and company.

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Types Of SSL :

• Standard – Domain Validation (DV) for blogs and personal websites.

• Organization Validation (OV) for business and non-profits

• Extended Validation (EV) for e-commerce websites.

A DV SSL certificate is the easiest and affordable certificate and is great for personal blogs and websites. An OV SSL certificate is the type that we recommend to all businesses and organizations, as it provides more protection and security than a DV SSL.

An EV SSL certificate is a top-tier, special type of site certificate that requires a significantly more rigorous identity verification process than other types of certificates, which in turn, provides the highest level of assurance to your visitors.

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You’ll need SSL for your website if you collecting user’s sensitive data like photos, documents or any sensitive information for your business process, to provide security and prevent it from spreading over the internet. After using SSL protocol on your website you will witness a lower bounce rate, gain more credibility, and earn more trust from users making payments through your website. It will prevent your customers from searching for other alternatives and making deals with your competitors.

SSL helps in establishing the website owner as a credible source of service and building strong online repute. Encryption of vital information prevents your valuable data from unauthorized access and data breach in future, thereby enhances your customer engagements and improves customer experience, taking this small step of associating Secure Sockets Layer (SSL) with your website will lead you to many more successful opportunities of growth for your business.

Google had already flagged all the unencrypted Websites past in the end of 2017. This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure' in the URL Bar.

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Need of SSL :

While there are innumerable benefits of implementing an SSL, some of them are listed below :

1. Build Trust with Extended Authentication –

Look at the customer’s point of view, even you will not prefer to trust a brand or purchase something from a website which has no credibility as we all know there is various spam and duplicate brands that does fraud commitments. Implementing security protocol will make your transactions secure, which makes it easy for the business owners to carry out the transactions and business operations over the internet.

2. Kick Out the Hackers –

No one would like to hamper the image of the brand which is built after hard work and dedication. Hence, we recommend keeping out hackers who spam your mails and tries to extract customer’s confidential information.

3. Boost Ranking & Increase Brand Value –

Yes, SSL helps you to boost up the rank on Search Engines. Back in 2014, Google announced that it was adding HTTPS as a ranking signal. Some experts estimate the signal can provide up to a 5% boost. Search engines favour the secured mobile-friendly websites in the search engine result pages (SERPs). It improves online visibility, gains more customers and profits. Check this out, How SEO is the key to successful business? and why you should use Responsive web design?

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Conclusion :

SSL certificate is essential for your business website if you’re taking website visitor’s credit card numbers for making payments directly, you will need SSL to encrypt your customers’ credit card number and other sensitive information. This doesn’t imply that you need to use it for your entire website. You can use SSL encryption for important commercial transaction web pages.