Do you think Social Media Marketing is not needed for a small business??? Check out this.....

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Importance Of Social Media Marketing for a Small Business.......

• Social media is effective and inexpensive


Social media marketing is very important for small businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. According to Forbes, 94% of corporate are using social media and 85% said that it has given their business more exposure.

• Branding can be done effectively on social media


Social media marketing is the best tool for small businesses for branding. According to a survey, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.

• Customer acquisition is easy on social media


With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are fairly high on social media websites. There are approximately 1.74 billion social media users according to eMarketer and social media websites play a crucial role in acquiring customers to the businesses. In 2013, 36% of marketers acquired customers via Twitter, 52% via Facebook and 43% via LinkedIn.

• Social media enables direct customer interaction


Through social media, businesses can interact with customers directly. Small businesses can attract customers by engaging them with some interactive methods like Question and Answers, Polls, etc. According to survey, 53% of marketers are using social media as a two-way conversation and engagement tool.

• Social media marketing can generate more leads/sales


Social media marketing plays an important role in generating leads and thus increasing sales to the businesses. A survey revealed that 71% of social media users are more likely to purchase products from brands that they are connected on social media websites. A study revealed that social media produces almost double the marketing leads than any other marketing method and lead-to-close rate is 100% higher on social media.

To enhance your business via Social Media Marketing, contact us or visit our website www.antsglobe.com

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