Why is it beneficial to opt for Digital Marketing rather than the old traditional marketing??

Here are some benefits of Digital Marketing vs. Traditional Marketing:

1. Level playing field:  Any business can compete with any competitor regardless of size with a solid digital marketing strategy

2. Reduced cost: Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine.

3. Simple to measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.  

4. Real time results: you don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. 

5. Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. 

6. Far greater exposure: your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional method would be considerable.  

7. Viral: Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly, just look how effective it is for sharing breaking news.  

8. Greater engagement: With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback which is visible to your market.