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‘Social Media’ has become the buzzword in marketing field. Everyone who is enthusiastic about trying newer marketing tools is gung ho about the efficacy of social media marketing. As per the data available for 2015, the number of social media users exceeds 2 billion. Most of the users avail social media platforms such as Facebook, Twitter and LinkedIn. Naturally, social media marketing activities also revolve around these three giants. Over 1.8 billion people contribute to Facebook users worldwide, with an average time spend close to 3 hours a day. Thus, you can imagine the potential of social media marketing tools to reach a large community.
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