Best Practices to Promote your Business on Social Media

Try this out!
• Go local: If you have a physical location, use social media to reach nearby consumers with targeted content. You can also reward customers who visit the location and check in on social media.
• Reach for loyalty, not millions. Instead of trying to go viral, Small Business should aim for acquiring a smaller number of loyal followers. You should also think of social media relationships as real-life relationships, which take a long time to form and solidify.
• Be interactive. Post things like quizzes or polls to engage followers. Or maybe run a live Q&A or a competition.
• Turn the relationships into sales: Once you've established connections with followers, you can start to drop in offers to turn social media activity into online and offline sales. You can even personalize offers to specific social media in a hyper-targeted manner.
• React quickly: Hopefully you'll be receiving positive feedback on social media, but chances are you'll also get a lot of complaints. It is crucial that you act quickly and respond to these complaints.
• Personalize: It's important to not only personalize offers and tweets to individual customers but also to also personalize your business and give it character. Being authentic is key in successful social media.

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