The Importance of E-Commerce Website Design

Launching an E-Commerce website can be a very exciting time for any business. Your products and services become available to people all over the world twenty-four hours a day, seven days a week. However, it’s important to realize that the excitement can wear off very quickly if you don’t take the proper steps to ensure your site is user-friendly.
You may be surprised to learn that the biggest reason customer’s leave a website without purchasing has nothing to do with customer service, prices or even the buyer’s intent. It’s because they simply can’t find what they’re looking for. That’s right. A clean, simple web design that allows customers to find exactly what they want in as little steps as possible is absolutely fundamental to your e-Commerce site’s success.
Another important aspect of e-Commerce site design is the way that you showcase your product. Once your potential customer finds their desired item, you have a limited amount of time to convert them. There are several components to your site design that come into play here. First, it’s absolutely necessary that you use high-quality photography to showcase your product. You also need to ensure that the product is presented in a clean and prominent manner in the photos.
Price is the second most important reason why a shopper may decide not to purchase from you. Ensure your prices are displayed boldly and clearly. Never make a potential customer register with you or add an item to their cart before you show them the cost. This will only lead to frustrated site visitors and lost sales.
Providing customer reviews for your products can also be a very helpful sales tool. People are far more likely to purchase a product that has a high customer satisfaction rating.
Remember, shopping is fun, but spending money isn’t. That’s why the third aspect of your e-Commerce site is so critical. Checkout on your site needs to be quick and easy.
Here are some tips to help you decrease your site’s number of abandoned carts:
• Provide one-page checkout. These are proven to increase conversion. Customers get frustrated when checkouts become a long, tedious process.
• Capture emails in the first steps of checkout. This strategy allows you to follow-up if a customer abandons their shopping cart.
• Don’t require registration. Provide it as an option. People will leave your site and buy somewhere else if they are forced to create an account with you before purchasing.
Antsglobe Technologies understands the need of an efficient, secure and customized E-commerce website. As a business owner or leader, we understand that just because your site looks good doesn't mean it’s easy for site visitors to use and thats why we believes in delivering quality work to our customers.
To know more about E-commerce website designing, visit our websitewww.antsglobe.com or mail us at info@antsglobe.com


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